Gift and loyalty card systems serve dual functions for businesses. They act as a sort of incentive program for customers while also being used to gather relevant data about the customer base.
Loyalty cards can come in many forms. Oftentimes, they look like plastic credit cards but they can also be designed as stickers or keychain fobs.They usually have a barcode that is scanned at the checkout point. After the purchase, the card sends information about the customer just purchased to the company’s database. This helps the company that issued the loyalty cards to understand the factors that contribute to the buying patterns of consumers.The idea of the loyalty card is simple, it offers services like coupons, products discounts and points towards merchandise to customers and in return, the retailer gets to build up a database on its clients.Loyalty cards are also used to ensure that a retail outlet does not lose its customers to other stores. This is because loyalty cards are always exclusive to participating customers.Loyalty cards have been praised for rewarding repeat customers over the years.
Gift cards are often called gift vouchers here in the UK. They are cards issued by retail outlets or other establishments like banks and, occasionally, government outfits during holiday season.Gift cards act as a substitute for cash since they are essentially prepaid stored value money cards. They can only be used to make purchases within a particular store or chain of stores.Like loyalty cards, they are also used as a means to entice customers to keep patronizing a particular store. As mentioned earlier, gift cards are restricted to use in just one retail outlet and cannot be cashed out.They may even come with expiry dates.With the advancement of technology, certain tools and Softwares have been developed for use in the marketing industry. A number of these have been adapted by retail stores nationwide.Some of these are mobile applications linked with loyalty card systems. Some of the more popular apps and loyalty programs are:
This is one of the most popular loyalty apps. It offers the retail outlet social exposure, email campaigns and seamless integration.The app is equipped with three plans that can be adopted based on what the needs of the store.It gives stores the ability to synchronize their digital loyalty program with Google Wallet and Apple Passbook. The store will also be listed in the official Belly website and this gives it more visibility and an avenue to be discovered by potential clients.Also, a Merchant Success Manager can be attached to the store and this can help with product positioning and marketing strategies.
This is a very effective marketing analytics and loyalty reward system platform. It gives businesses the opportunity to engage their customers and attract new ones.The app’s major selling point is that it does not require any additional software or training to be operated. It has access to the debit and credit card systems that consumers use regularly and it does this with the technology that already exists in the store.When customers use their cards, Spring Rewards keeps track of their total purchase and this allows you to know the right products to stock and the best messages to use to reach your customers.Also, this feature allows you to know the right product that you can offer each client as an incentive.
This resource is more popular with establishments operating in the food industry. This includes business like restaurants, bars and diners.Its main strength is that it enables the user to make the right personalized offers to customers. It also focuses on creating campaigns that can help you generate new customers, retain the ones you have already, and bring back old ones.It works based on a points system and this allows you to have an accurate database that contains a customer’s purchasing history.With that kind of information, you will know offering Client A free smoothies on his birthday is the right choice.
This resource is similar to SpendGo. The only difference is that this one bases its logistics more on online customer activity. When customers make reservations online, the software gives them cumulative points.After a while, the restaurant can decide to reward customers with the highest number of points with a free dinner reservation sometime or with a gift card.This will encourage customers to take advantage of the restaurant’s online presence in order to be eligible for the rewards program
This resource helps you to generate a rewards program that is easily adaptable to your business.When customers visit your establishment, you get them to input their information into the database. This does not have to involve too much details about their personal lives since a consideration of the security of this information can discourage some customers from participating.All they have to do is just enter basic information like their names, email address and phone numbers.FiveStar then follows up on this by searching through the internet for additional information. This helps the establishment to have a grasp of the individual’s taste and this will determine what is included in the reward program.The customers will get notification of rewards via email. Also, the app sends the customers messages on the birthdays and special anniversaries.
It comes with a Linkable Loyalty program that allows your customers to synchronize their reward offers to their debit or credit cards.With this resource, there is no need for loyalty or gift cards since the reward will be sent directly to the client’s account.Linkable Networks is adaptable to a number of loyalty incentives programs like e-gifts, cash back policies and point systems.